AMERICAN ASSOCIATION ADDS REBUS TO TECH PLATFORMS
Source: American Association News
MOORHEAD, MN – The American Association of Professional Baseball has entered into a partnership with technology company Rebus as the ramp-up of the league’s technology portfolio continues to take shape. Rebus is a website add-on engine that allows for sports teams, leagues, and sponsors to increase fan engagement and incremental revenue. Rebus’ main technology consists of an overlay widget that will be integrated into American Association’s website and American Association Baseball TV live streams. The widget will feature products and experiences that promote both the league and the teams, such as team merchandise, ticket bundles, trivia, fan experiences and other unique experiences and items. Fans can shop on the widget without having to leave the website or stop watching the broadcast. “As everything is going digital and it is hard to engage fans when no tickets can be sold, we believe our turnkey product is something that leagues and organizations…
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